The new Ferrari Roma demonstrates Ferrari's new interior design approach with the “dual cockpit” concept.
The Ferrari Styling Centre designers created an interior with two separate cells, one for the driver and one for passenger, that utilises the entire cockpit.
The steering wheel, the 16” curved instrument cluster display and the gear selector are carry over parts from the SF90 Stradale (my post on SF90 Stradale HERE).
The 8.4” central information portrait display is a new interface, and it seems like a great addition in relation to the previous central console interface (SF90). The 8.4” display offers great opportunities to improve interactions on features like climate control, navigation and integration with customers’ mobiles (e.g. CarPlay).
The passenger display, in combination with the new “cell” design, provides an immersive passenger experience. This is a great innovation from Ferrari, taking into account the passenger experience since the GTC4Lusso. The Roma is an excellent example of how Design and Human Factors / HMI can work together to innovate.
If a brand like Ferrari, with such heritage and brand DNA, can celebrate design innovation then there is no excuse for the rest of us.
Some opportunities for further innovation:
---driver thermal comfort, not sure if the new air vent design will be effective
—-central display visibility and reachability, potential obscuration from the cell design.
---central speaker performance, uncertain how the proximity to central display will affect audio performance.
#ferrari #design #interior #innovation #passenger