Mercedes-Maybach GLS - Rear Seat Entertainment (RSE)
One of the rare cases that the actual product is better than the vision / concept.
RSE in GLS is probably the best on the market today.
Leadership entertainment and productivity with:
-2 x 11.6" (16:9) touchscreens with MBUX
-Tablet for remote control of the system
-Optional Bluetooth headphones
-Connectivity to allow passengers to connect their digital environments
-System that can manage up to 8 different profiles
At the premium market the RSE is a must have feature. OEMs should invest into passenger experience for brand differentiation and to establish the new form of luxury.
If you expect your customers to bring their own devices then what differentiates you? How do you enhance the UX and communicate your brand DNA?
A potential opportunity for future improvement might be to replace the front 12.3" (8:3) central information display with a panel similar to the ones at the rear.
#rse #maybach #passengerexperience