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Brand differentiation and HMI - Octavia vs. Golf steering wheel.

November 14, 2019

Is the Octavia steering wheel different? Yes it is.

Is it better, maybe yes, but ACC control needs redesign.

Thumbs up to ŠKODA for being different. To be honest I was expecting the new Octavia to have the same HMI components as the Golf, but I was positively suprised.

What do you think? Is brand differentiation important?

Next part will be on my favourite topic, displays...

#brand #differentiation #dna #hmi

← Ferrari Roma dual cockpit - Ferrari's new interior design approachThe new ŠKODA OCTAVIA - Smart Understatement →

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