Over the past few weeks, I had the opportunity to drive the all-electric Ford Explorer and Ford Capri.
Both are genuinely impressive EVs — well-engineered, responsive, with strong range and rapid charging. The Explorer, in particular, stands out for its balance and driving dynamics. A job well done from a chassis and drivetrain perspective.
But the Human-Machine Interface (HMI) is another matter entirely.
And it raises a question that’s becoming all too common:
Why do so many EVs fail so fundamentally on usability?
Is it the pressure to appear “futuristic”? Or the misguided idea that different equals better?
Here’s what stood out — and not in a good way:
The capacitive steering wheel switches replicate the known usability failures of the VW ID-series. They offer poor feedback, inconsistent operation, and are bound to be replaced. Why repeat known mistakes?
The USB ports are awkwardly placed — difficult to see or access, particularly while driving. Worse, placing anything in the central storage area risks accidentally triggering the hazard button. That’s not innovation — that’s bad design.
The mirror adjustment controls are vague and low in tactile feedback. A basic task has been made unnecessarily difficult.
These are not small issues. They shape how the driver interacts with the vehicle every day. And they undermine what is otherwise a very competent EV.
There’s still debate in some circles about whether Human Factors and Ergonomics (HFE) are “still relevant” in the age of EVs and digital interfaces.
Let’s be clear: HFE is more relevant than ever.
It ensures designers, engineers, and stakeholders stay aligned with real user needs. It prevents avoidable friction. And it transforms strong engineering into exceptional user experience.
Let’s stop solving the wrong problems.
Let’s build EVs that are not only great to drive — but easy to use.