On-road eye tracking analysis with the Mercedes A-class. This is my visual attention when I am driving and changing radio station with the Mercedes A-class touchscreen (MBUX).
Radio station change (tuning) while driving has been considered as a reference task for driver distraction (AAM guidelines, 2006), and somehow is still a socially acceptable behaviour.
With digital radio, streaming services and the long list of available stations, is it still as safe and easy to use as it was 10 years ago? Should OEMs lock out certain modalities while driving?
As #humanfactors professionals it is our #dutyofcare to create systems that are safe, easy and fun to use (in that order of priority).
Many thanks to Scott Hodgins and Jon Ward at Tobii Pro