VW presented the driving sound* of the ID.3 (for speeds up to 30 km/h).
The electric vehicle artificial sound is a key safety feature so other road users (pedestrians, cyclists) are aware that the vehicle is approaching. In addition, it is a fantastic opportunity for sound engineers and designers to craft the user experience and communicate the brand-DNA.
Perhaps, it could be a differentiation between the sound audible to the outside, optimised for safety, and the interior sound, optimised for UX and brand differentiation. For example, the outside sound could be standardised and the frequencies emitted could consider factors as ambient noise, age-related hearing loss and legislation (e.g. EU 540/2014). In contrast, the interior sound could vary and be optimised for driving modes (e.g. comfort, sport).
The challenge, and opportunity, is to avoid a generic artificial approach, but instead combine interior interfaces with lighting and sounds (and maybe smells?) to create brand-specific UX.
As far as I am aware, the VW Group is leading the race, but I have seen great concepts from Volvo as well.
#automotive #EV #AVAS #UX #HMI
*sound file taken from VW Newsroom