From the press release:
-The Car.Software organization will operate as an independent business unit from January 1, 2020
-Initially, around 3,000 digital experts from the software-related associates and subsidiaries will be grouped together in this unit.
-By 2025, more than 10,000 digital experts in the Car.Software organization will develop the software for the vehicle and the digital ecosystems as well as customer-centric functions at dealers
-Volkswagen aims to boost the in-house share of car software development from the current figure of less than 10 percent to at least 60 percent by 2025.
-…one standard vehicle operating system “vw.os” for all Group vehicles and their connection to the Volkswagen Automotive Cloud
-The Car.Software organization intends to invest over EUR 7
My comment:
How can we compete? Should we all go home now and just buy from VW group?
If we want to add value to our customers in a sustainable way, then this is not the time to add more features, functions, variants. It is time to remove and carefully curate the experiences we deliver to our customers. Number of features should not be a metric of success, but of failure.
“It takes a genius to make it simple.” Woody Guthrie
#automotive #software #curator