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Audi A8, best-in-class

December 16, 2018

If I had to choose my favourite infotainment system, Audi would be my first choice. I am very impressed with Audi's infotainment and I think it is best-in-class.

Audi's system is driver-centric with excellent feature set and in most use cases it has less total eyes-off-the-road time (TEORT) in comparison to other premium systems*.

The voice system needs improvement and is not as great as the one in Mercedes A-class (MBUX). In addition, I believe that some interactions on the lower screen can be improved, like when dialling a number.

Also, one area that we haven't seen anything interesting from Audi is passenger UX.

I have the feeling that this is about to change and I can't wait to see Audi's new in-car entertainment technologies at CES 2019.

Many thanks to Scott Hodgins and Jon Ward at Tobii Pro

*data collection and analysis for a personal study that I conducted in the summer of 2018.

Tags infotainment, driver distraction, Audi, MBUX, UX, eye tracking
← Volvo XC60, Part 1novices vs. expert users →

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